![]() Or a fiery freelancer writing assignments for clients.A crafty content marketer carefully shaping a marketing campaign.It’s a wonderful tool every writer should have in their toolbelt, whether they’re a: ![]() When these writers needed to create a new piece of content, swipe files gave them something to lean on.īut a swipe file isn’t just for the quick-witted copywriter anymore. The idea of the swipe file originated in the copywriting world.īack in the day, good copywriters collected clippings with marketing strategies like sales letters, headlines, and print ads that had worked well in the past and placed them inside a physical folder. that can be used to inspire your writing and boost your skills. A swipe file is a collection of writing examples - email subject lines, landing pages, sales pages, banner ads, breathtaking blog or social media posts, headlines, etc. ![]()
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